Hashtags have been around for a long time. Most businesses use them out of habit. But lately, they are not doing as much as they used to. Social media has changed. People are now using platforms like Instagram and LinkedIn to search. They are looking up services, researching businesses, and typing in what they need…
Organic Social Is Powerful, But Not Enough Organic content is the foundation of every social presence. It is where brands build trust, showcase personality, and connect with loyal followers. A thoughtful caption, a behind-the-scenes story, or a customer spotlight can create conversations that feel real and lasting. But organic reach has limits. Algorithms decide what…
Many business owners are active online, but very few are seeing consistent results. There’s posting, but not much traction. Effort, but little conversion. So what’s going wrong? Visibility Without Strategy Most businesses post “when they can,” not according to a plan. There’s no strategy, just sporadic updates squeezed in between priorities. Over time, that leads…
For medium-sized businesses, increasing online visibility is no longer a nice-to-have; it’s essential for staying relevant and competitive. With the right structure and consistency, your online presence can become one of your strongest sales tools. Here are five practical tips to help your business stand out digitally and attract the right audience. 1. Keep Your…
Networking is one of the most powerful tools in business, yet so many people fail to use it strategically. They show up, chat with a few people, collect business cards, and then… nothing happens. Those contacts sit in a drawer or get lost in an email inbox, never turning into real business opportunities. If you’re…
Email marketing is one of the most powerful tools in your business toolkit – but it’s also one of the most underutilised. At B Thriven, we know how disheartening it can be to spend time crafting the perfect email, only to see low open and click rates. To help you get the results you deserve,…
As we move into 2025, social media continues to be essential for businesses of all sizes. For smaller businesses, keeping up with trends doesn’t mean diving into complex strategies—it’s about making practical, manageable changes to stay competitive. Here are seven simple trends that SMEs can embrace to stay relevant and engage with their audience in…
Creating engaging content for your audience starts with one fundamental principle: understanding who they are. Without a deep comprehension of your audience’s needs, desires, and pain points, even the best-written content can miss the mark. This guide will walk you through the essential steps to truly understand your audience and how to create content that…
When it comes to creating engaging social media content, sometimes the best approach is to ask the right questions. Instead of providing a list of ready-made ideas, consider these questions to help tailor your content to your unique business needs. Reflecting on these can uncover new angles and inspiration for posts that truly resonate with…
1. Correct Sender Identity. The most basic yet critical step in setting up your newsletter is using the correct email address. It should ideally be your domain email that recipients recognise, promoting trust and enhancing your brand’s professionalism. For example, for smaller businesses, using a personal business email like ‘[name]@[yourcompany].com’ works best. Larger companies should…