As we move into 2025, social media continues to be essential for businesses of all sizes. For smaller businesses, keeping up with trends doesn’t mean diving into complex strategies—it’s about making practical, manageable changes to stay competitive. Here are seven simple trends that SMEs can embrace to stay relevant and engage with their audience in…
Creating engaging content for your audience starts with one fundamental principle: understanding who they are. Without a deep comprehension of your audience’s needs, desires, and pain points, even the best-written content can miss the mark. This guide will walk you through the essential steps to truly understand your audience and how to create content that…
When it comes to creating engaging social media content, sometimes the best approach is to ask the right questions. Instead of providing a list of ready-made ideas, consider these questions to help tailor your content to your unique business needs. Reflecting on these can uncover new angles and inspiration for posts that truly resonate with…
1. Correct Sender Identity. The most basic yet critical step in setting up your newsletter is using the correct email address. It should ideally be your domain email that recipients recognise, promoting trust and enhancing your brand’s professionalism. For example, for smaller businesses, using a personal business email like ‘[name]@[yourcompany].com’ works best. Larger companies should…
The Crucial Role of A/B Testing in Email Marketing If you’ve heard about A/B testing for email marketing but are not sure how to go about it. I have good news for you. You have come to the right place. In this blog, we explain A/B testing and talk about the various ways of testing…
6 Email Marketing Success Tips If done right, email marketing is one of the most successful and cheapest ways of growing your business. Our expertise in crafting compelling email marketing strategies and newsletter tips is built on a foundation of providing value and building connections. We’re here to share our insights and best practices to…
Ensuring Newsletter Delivery: How to Avoid the Spam Folder You’ve put in all the hard work of writing your newsletter but your open rate is below average? Don’t worry in this blog post we are exploring possible reasons as to why your newsletter is not performing as well as it could be. 1. Get Consent…
What Is The Omni-Channel Marketing Approach? It is a comprehensive strategy that businesses use to create seamless and integrated customer experience
Newsletters – One of the best, easiest and cost-effective ways to stay in touch with your customers, leads and affiliates. Hang on – Is this everyone who should be on your list? In the ideal world you have everyone one your list who could be a potential customer. How do you get those people on…
How Should A Newsletter Be Structured? Newsletters have been around for decades and continue to be a valuable communication tool for businesses and organizations. The best thing is they are a cost-effective way to reach your target audience, provide updates, and share information on a regular basis. Often people think a newsletter is only for…