If done right, email marketing is one of the most successful and cheapest ways of growing your business. Our expertise in crafting compelling email marketing strategies and newsletter tips is built on a foundation of providing value and building connections. We’re here to share our insights and best practices to help you achieve the results you are looking for in your email marketing efforts.

1. Subject Lines Are The Door Openers

The first step in achieving email effectiveness is mastering the subject line. This critical element can make the difference between an opened email and one that’s passed over. We emphasise the importance of creating subject lines that are not just attention-grabbing but also resonate with your audience’s interests and needs. It’s about striking the right balance between creativity and precision, ensuring your message attracts the reader’s curiosity and aligns with their preferences. Here some examples:

•  “[First name], Discover Pro Financial Strategies to Maximize Your Returns”
•  “Stay Informed with Essential Legal Updates for Your Business”
• “We Are Back With A Surprise”
•  “[First name], 5 Things You Should Know Before Buying A Home”

Top Tip: Personalise your subject line and email whenever you can.

2. Building Trust With A Professional Domain

I know it should go without saying but we keep seeing it. Using a generic email address can significantly diminish the trust and credibility of your communications. More importantly, though, emails without a trusted domain name often end up in spam.

We promote the use of a branded email domain, which signals professionalism. This commitment to quality and brand integrity is a simple yet crucial step in establishing a trustworthy relationship with your audience.

3. Engaging By Providing Value

You want your readers to look forward to your newsletter? Well, who doesn’t, right? If you are lacking ideas for your EDM’s, here are some suggestions on what sections to include in your newsletter.

•  Helpful Tips
•  Industry Updates
• Exclusive Offers
• Blog Posts
• Case Studies
• Upcoming Events

Providing value is key to strengthening the relationship with your audience and enhancing engagement

4. Balancing Frequency

Finding the right balance in email frequency and content volume is super important. Bombarding recipients with too much information or sending communications too frequently can lead to disengagement. On the other hand, sending emails too infrequently may cause your brand to fade from your audience’s memory. We recommend a structured approach, customising your email frequency to match your audience’s preferences and ensuring that content is concise, relevant, and impactful.

5. Cleaning Unengaged Subscribers

Maintaining a clean and engaged subscriber list is something we strongly advocate for. Periodically removing unengaged users—those who haven’t interacted with your emails in the past six months—improves the effectiveness and deliverability of your campaigns. This proactive measure ensures that your messages are reaching those who are genuinely interested, thereby improving overall engagement rates and maintaining a healthy email ecosystem.

6. Avoiding Spam Traps

Retaining the integrity of your email content is second to none. We advise against using spammy language and misleading subject lines, practices that can harm your brand’s reputation and the effectiveness of your campaigns. Providing genuine value and maintaining honesty in your communications are key to avoiding spam traps and ensuring the success of your email marketing efforts.

In a nutshell

At B Thriven, we believe that email marketing, executed with precision, creativity, and a focus on value, can significantly enhance your digital marketing strategy. By incorporating these expert tips into your campaigns, you set yourself up for success. However, remember not to rely solely on your email marketing. It’s should be part of your omni-channel approach.