Guest Post by Melissa Gerke

SEO stands for Search Engine Optimisation. In plain English, SEO is all about giving the reader the best search result possible. So if you want your website to be read by all of your ideal clients, you have to do a few things to impress both Google and the reader.

Chances are, if you’re sending out emails regularly, you have a website. Your customers probably find you by Googling the name of your business or the link from your email.

SEO is all about clients searching ‘organically’ for your information

But, do they also find you by typing in your product or service? This is called an ‘organic search’ and is the holy grail of all businesses. For example, instead of searching for ‘Jack and Jill Wells’, they search for ‘best wells on top of a hill’ and your website is the first result they see.

According to Bright Edge research, organic search results in more traffic to websites than paid ads or social media. A whopping 53% of traffic to a website is by organic search, compared to only 5% from social media. 

SEO is all about making your website as appealable to your reader as possible. If it’s done right, it should move up the Google ranks past the competition.

So, how does SEO increase traffic to your website?

You’ve probably heard of ‘keyword research’. This means finding out the topics people search for. But, it’s a bit harder than that. What happens if too many people are writing about the same thing? Not everyone can land on page one of Google.

Google then has to figure out which website is more user friendly, reputable, up to date and trustworthy. In the end, Google wants to deliver the best result for the READER.

So, SEO is about making sure your website is all of these things and more. Is your website quick to load? Is the content keeping people engaged, or are they bouncing off soon after they click there?

An SEO Copywriter can help your website move up the Google ranks and be more readable.

An SEO Copywriter writes succinct, persuasive content that pleases both Google and the reader. The writing puts your service or product in the most favourable light. It’s understandable and instead of listing all of the specifications of your product, the content shows the reader the benefits of what you provide.

SEO is a slow burn. Ahref found that on average, pages that fall on the first page of a Google query are over two years old. They found that only 22% of pages that currently rank in the Top10 were created within one year. So it’s worthwhile investing in blogs and building them up on your website.

What’s wrong with page 2?

The chances of someone clicking to page 2 of Google is only 0.78% according to Backlinko. The large majority of people would rather type in another search. Your blog or website may look fantastic, but chances are, it’s on page 2 or lower, no one’s going to see it.

About the author

When we need a copywriter who knows what works online, we call in Melissa. She writes words for websites that want to stand out amongst the crowd. When she’s not writing for successful small businesses, Melissa is writing articles for the advice section of the Domain or ghostwriting for hipages. Find out more at www.melissagerke.com.