The German Approach to Social Media and Email Marketing
Your buyers are on LinkedIn. Finding them, reaching out and keeping it up every week is the part that never happens. We do that bit.
400 targeted invitations a month, sent from your account every working day. Everyone who accepts gets a message from you, written in your words rather than a template. Anyone who replies is yours to answer from there.
Everything in Core, and we look after the replies as well. We answer on your behalf, keep the conversation moving, and tell you when someone needs an answer only you can give.
1. We agree who you want to meet
A one hour session where we build your target audience together, by industry, company size, role and location. This is the part that decides everything else.
2. We write the message
Short, in your voice, and about them rather than about you. It asks a question people are happy to answer, which is why it gets replies.
3. Invitations go out daily
400 a month, paced the way LinkedIn expects so your account stays safe. Nothing is sent in bursts.
4. The conversations start
People who accept hear from you a few days later. Each month you get a report showing what went out and what came back.
Will it look automated?
It’s one message, written for your business and signed off by you before anything goes out. It asks a question rather than making a pitch, which is why people answer it instead of ignoring it.
Do I need to be posting on LinkedIn for this to work?
No, but it helps. People who get an invitation look at your profile before deciding, so what they find there affects how many accept.
Who answers the replies?
With Navigator Core, you do. With Navigator Elite, we answer on your behalf and tell you when someone needs a response only you can give.
How long until I see something?
The first conversations usually land around a month. Invitations go out from week one, but people take time to accept and the message follows a few days after that.
Do I need LinkedIn Sales Navigator?
Yes, and it goes on your own subscription rather than ours. It’s what lets us build a list of the right people rather than guessing.
Fifteen minutes on a call and we’ll tell you whether your buyers are actually reachable on LinkedIn. If they aren’t, we’ll tell you that too.