Creating a LinkedIn business page can be done in no time but if you want it to be professional and make it stand out from the crowd, I suggest you have a quick read over these five tips for creating your LinkedIn company page.

In case you are unsure how to create your LinkedIn page, check out this guide.

1. Banner picture

The banner is the long picture above the profile picture that gives your profile a real professional touch.

Ideally, you have already branded content for your banner. If you don’t, you can easily find and create banners on Canva or simply ask your graphic designer to do one for you. The measurements for the banner are 1584 pixels wide by 396 pixels tall.

When choosing a banner, you should ask yourself what kind of business or people you are attracting with your profile and what the message is that you would like to bring across. I.e., if you are trying to attract blue-collar businesses you would choose an image that relates to them, such as construction work or builders at work, etc. Once you have chosen your picture, I would highly recommend incorporating your brand colours too.

You can obviously use your company logo as a banner as well, but wouldn’t it be better to give people an idea with just one look what your business does?

2. Page logo picture

This picture is as it says designed for your company logo.

Dimensions for the pictures are 60 x 60 pixels.

Tip: Make sure the logo picture works well with the banner picture.

3. About section

The About section replicates what you do and why do what you do.

Be sure to include:

• What your company does
• Who you help
• Your companies’ values, mission, and key objectives

Ensure that the reader understands the WHY behind your business.

4. Make it complete

LinkedIn does not ask for a whole lot of info like other social media channels, so it’s fairly easy to complete your page profile.

Details that are being asked for are your company address, website URL, industry, company size, company type, phone and the year your business was found.

Another vital part of your page is your tagline. It is the text right below the company name and logo. Short and straight forward is the way to go!

I would also recommend using the hashtag function which makes it easy for people to find your business. If you sell products, add them to your company page too.

Lastly, be sure to use the button function. Here you can either insert links to your website, newsletter signup form, event registration, contact page and more.

5. What to post

A lot of people ask me what to post on the LinkedIn company page. Since it’s about your company and not about you or someone else, the posts should be about your company.

Here are some inspirations for LinkedIn company posts:

• Employee updates
• New products or services
• Company achievements
• Company events
• Company blog posts
• Company news

To summarise, it really is quite simple to get your LinkedIn company page set up and it also doesn’t take a lot of time to maintain it. I recommend having a LinkedIn company page to make your business look more professional but at the same time, it looks bad if you do not post anything on your page or keep it up to date. It’s a matter of weighing up how important it is to you to have a Linkedin company page and whether you have the time for it.